Our Comprehensive Business Development Approach
At Excello Law, we employ a range of strategies to drive business development and support the growth of our lawyers’ practices:
Regionally Focused Business Development
To enhance the promotion of our firm’s profile across key regions, we have strategically appointed regional business development ambassadors. These distinguished lawyers, with extensive connections and regional expertise, work closely with our lawyers and Leadership Team. Leveraging their relationships with local businesses, influencers, and the legal community, they maximise business opportunities for our lawyers. This includes developing relationships with regional business forums, such as Downtown in Business, Chester Business Club, and specific practice area networking groups, including Investment Property Groups and Insolvency Forums.
National Brand Awareness
Excello Law is dedicated to promoting our brand through reputation building, word of mouth, and strategic investments in media. Our commitment to excellence has enabled us to build and harness an exceptional reputation in the industry, making us the first choice for reputable clients. We regularly win awards for our firm, our legal work, and individual lawyers, further solidifying our position as a leader in the legal world.
Internal Business Development
We take great pride in our talented network of exceptional lawyers. Over 40% of the work generated at Excello Law comes from internal referrals, showcasing the strong networking and solid working relationships within our firm. We facilitate regular networking events that enable our lawyers to collaborate and form larger teams, providing cross-practice area expertise for client work.
Legal 500 and Chambers Guides
At Excello Law, we work closely with our lawyers to navigate the rigorous submission process for the Legal 500 and Chambers UK Legal Guide. These prestigious directories play a crucial role in differentiating and highlighting the very best lawyers in the industry, boosting the reputation of individual lawyers and generating business opportunities.
Networking, Media Relations, and More
Through national networking events, media relations efforts, sponsorship initiatives, and a comprehensive social media campaign, we empower our lawyers to connect with prospective clients and propel the growth of their practices. At Excello Law, we are committed to assisting our legal professionals in every way possible to drive their success.
Join Excello Law and experience a truly comprehensive and supportive business development environment that will fuel your professional growth and ensure your success.

BD planning & support
We have appointed regional business development ambassadors to support our lawyers and enhance the promotion of the firm’s profile across key regions. Our ambassadors are lawyers with fantastic connections and knowledge of their region and work closely with the lawyers and our Leadership Team to lever relationships with local businesses, influencers and the legal community.
Through networking events, media relations, sponsorship and a comprehensive social media campaign, we assist our lawyers in finding prospective customers and helping them to grow their business.
“Excello Law stands firmly upon our values of excellence and integrity. Our commitment to excellence means we recruit only the best people.”
“It’s the best decision I’ve ever made. I only wish I had done it sooner”
“Excello Law understood my needs and aspirations: they gave me the freedom to build my practice my way.”